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Leadership

Strategies, advice and opinions helping to define and develop the role of IT leaders and their staffs.

Why are so many CIOs stumped by social?

In a recent Forbes article, Oracle Corp. Senior VP Communications, Bob Evans, ranked “Lead the Social Revolution: Drive the Social-enabled Enterprise” number two on his list of “The Top Ten Strategic Issues for CIOs in 2013”. 

Evans is right about social being strategically important and he’s right again in asserting that “CIOs who fight this trend will be pushed aside by CMOs and LOB heads who understand social’s potential and know they can’t compete unless that potential is harnessed by the company for competitive advantage”.

Surprising, then, that a lot of CIOs find social media about as appealing as a colonoscopy. They know there’s value in it but the mere thought of it causes a vicelike clenching of the butt cheeks.

Even something as simple as blogging is anathema to many CIOs. Granted, many do not have the time to blog, but there are plenty that do and simply choose not to. Those in the latter group are depriving themselves of an effective tool for communicating internally with IT staff and users, and externally with other CIOs, industry experts and possibly even customers.

Another social tool remarkably underutilized by CIOs is Twitter. Lots of great content for IT executives – not to mention a wealth of feedback on their companies from a wide variety of sources, including past, present and potential customers – is floating around the Twitterverse. Yet CIOs with Twitter accounts are as rare as Republicans at an Occupy Wall Street rally.

In a recent Huffington Post article, Vala Afshar, CMO and Chief Customer Officer of Enterasys Networks, listed his picks for the top 100 business, leadership and technology must-follow Twitter accounts. On seeing that list, SAP’s social savvy CIO Oliver Bussmann (Twitter: @SAPCIO) noted that not a single CIO appeared on it. That speaks volumes on the lack of uptake of this important tool by IT executives, who many would argue should be leaders in the social media space, especially when it focuses on technology.

Some CIOs even shun LinkedIn, probably the best networking tool for business professionals, and a place where various groups of CIOs exchange valuable insights and information.

If CIOs eschew the use of social media tools themselves, how will they have the savvy to turn social into competitive advantage for their organizations – or to prevent it from becoming a competitive disadvantage?

I suspect many CIOs shun social media for business purposes simply because it’s not on their personal radar, they’re not comfortable with it, and they’re not all that familiar with many of the popular social media offerings.

If that’s the case, they should borrow a page from Helen Polatajko’s book. Helen, the former SVP and CIO of CIBC Mellon, shared some of her tactics around social with a group of CIOs at one of The IT Media Groups private Master Series roundtables.

Helen would gather some of the company’s best and brightest young people together for an informal gab session around social media and other trends gaining popularity with millennials. She’d pick their brains and ask them to educate her on what was happening in the social space, ensuring that she stayed on top of key emerging trends. Who better to ask about social than the ones that have grown up with it and made it an indispensible part of their lives?

If you’re one of those CIOs who is socially challenged, it’s time to take a deep breath, unclench those cheeks and let social have its way with you.

 

Past Attendees


ADP - VP Architecture & Infrastructure

AESO - VP, Information Technology

Agnico Eagle Mines - VP, IT

Agrium - Global Mgr., IT Security

Agrium - Senior Director IT Shared Services

Aimia - SVP & Global CIO

Ainsworth Engineered - Director IT

Air Canada Vacations - Director IT

Alberta Energy Regulator - Director, Office of the CIO

Anthem Properties - VP IS

AON Risk Solutions Canada - Head of IT

Aviva Canada - VP, Architecture & Strategy

Bank of America Merrill Lynch - CTO

BC Ferry Services - VP & CIO

Bellatrix Exploration - Director, Information Technology

Bentall Kennedy - VP IT

Black Press - CTO

BlackBerry - VP Corporate IT

BMO Financial Group - Head of Services Delivery

Bombardier Aerospace - CISO

Bonavista Petroleum - Head of IT

Borden Ladner Gervais LLP - Global CIO

Bow Valley College - Director, IT Services

Bridgewater Bank - Head of IT

BuildDirect - VP IT

Bulk Barn - Head, IT

Burnco - CIO

Caisse de Depot et Placement du Quebec - VP, IT Planning, Architecture, Governance, Operations

Calfrac Well Services - Head of IT

Canada Mortgage and Housing - VP, Information & Technology

Canadian Depository for Securities - CIO

Canadian Direct Insurance - CTO

Canadian Payments Association - VP & CIO

Canucks Sports - Head of IT

CAPREIT - CIO

Cardel Homes - VP MIS

Cargojet - CIO

CCS Corp. - VP IT

Centerra Gold - Director IT & Comm

CIBC - Senior Director, Infrastructure Planning & Engineering

CIBC - SVP & CIO, Retail and Business Banking Technology

CIBC Mellon - AVP, Enterprise Architecture

CIBC Mellon - SVP & CIO

Cineplex Entertainment - CTO

City of Brampton - Senior Manager, IT Architecture & Planning

City of Toronto - Director of Strategic Planning & Architecture

CN Rail Service - Chief Information Security Officer

Coast Capital Savings - VP Technology

Concordia University - AVP & CIO

Crescent Point Energy - Head of IT

Dairy Farmers of Ontario - Head of IT and Administration

Dale Parizeau Morris Mackenzie - VP, IT

Davies Ward Phillips & Vineberg LLP - Director, Information Technology

DealerTrack Canada - Director, Technology

Defence Construction Canada - Corporate Manager, IT

Dentons - Canada CIO

Devon Energy - Director, Integrated Business Services

Direct Cash - VP IT & Security

Dynamic Tire Corp - CIO

eHealth Ontario - VP, IT Systems & Services

Encana - Director, InfoSec

Enerflex - CIO

Enerplus - VP. IS

ENMAX - VP, IT & PMO

Essential Energy Services - Director, IT

Expedia Cruise Ship Centers - VP IS

FGL Sports - VP, Information Technology

Fix Auto Canada - COO & SVP

Flightnetwork.com - CIO

FT Services - CIO

FundServ - CIO

Genus Capital Management - CTO

Genworth Financial Inc. - VP IT

Golder Associates - CTO

Gran Tierra Energy - Director IT

Grant Thornton LLP - CIO

Greenwin Inc - VP, Information Technology

Groupe Dynamite - Director, IT

GSK Canada - IT Director

GTAA - Acting CIO

H&R Block Canada - VP IT

Hewitt Equipment Ltd. - VP & CIO

Hitachi - CTO, Americas

Home Trust Company - CIO

Home Trust Company - CTO

Home Trust Company - VP & CISO

Horizon North Logistics - CIO

Indigo Books and Music - CIO

ivari - SVP & CIO

JP Morgan Chase Canada - Executive Director, Information Risk Management

Keyera Energy - Director, Information Technology

KnowledgeOne - CIO

LaFarge Canada - Director, IT

Landmark Cinemas Canada - VP, IT

LCBO - Director, Applications Systems

LCBO - SVP & CIO

Leisureworld Senior Care Corp - VP IS

Lightstream Resources - Head, Information Services

London Drugs - GM IT

Loto-Quebec - Corporate Director, InfoSec

Magna International Inc - VP & Global Leader, IT (CIO)

March Networks - VP Professional Services & CIO

McCain Foods Limited - Manager InfoSec

McInnis Cement - Director of Information Technology

Medical Pharmacies Group - VP, Information Technology

MEG Energy - Manager, Information Technology Solutions & Services

MMM Group - CIO

Montreal Police Service - CIO

Morguard Investments - CIO

Moulding & Millwork - CIO

National Bank of Canada - Information Security Officer

National Capital Commission - Chief, IT infrastructure & Support Services

NHL Players' Association - Head, Security & Technology

Northbridge Financial Corp - CIO

OEC Group Canada - Vice President, Information Technology and Client solutions

Oildex - VP, Architecture & Infrastructure

Olympia Financial Group - CIO

OMERS - SVP IT

Ontario Pension Board - CTO

Ontario Trillium Foundation - CIO

Ottawa Police Service - CIO

Pacific Western Transportation - CIO

Packers Plus - Global IT Director

Patient News - CTO

Peel District School Board - CIO

Pengrowth Corp - Director IS

Penn West Exploration - Snr. Manager, IT Operations

Peterson Investment Group - Head of IT

PFB Corp. - CIO

Pizza Pizza - CIO & VP, IT

Precision Drilling - VP, IT

Precision Drilling - Director, IT Infrastructure & Security

PSP Investments - Snr. Director, Internal Audit & Business Infosec

Public Works and Government Services Canada - Director, IT Security Directorate

PwC - Managing Director, Real Estate Technology Advisory

Qantas - Global CIO

Queen's University - Director, Information Technology

RBC Royal Bank - Head of Application Security, Data Protection & Security Consulting

Regal Lifestyle Communities - CIO

Revera Inc. - CIO

Revera Inc. - Security Architect

Ricoh Canada - VP,IT

RioCan Property Services - VP IT

Rogers Communications - SVP, Customer Experience IT

ROM - CIO

Russel Metals - VP,IS

Scotiabank - VP - International Systems Technology

Scotiabank - Director, Architecture & Engineering

Sears Canada - Divisional VP, Information Technology Services

Secure Energy Services - GM, IT

Shaw Communications - VP, Technology Operations

Shaw Communications - Director, Risk Management

SMART Technologies - Director, IS Corporate Services

Smartcentres - Director IS, IT

Societe de Transport de Montreal - Division Head - Security and Compliance

Street Capital Financial - CIO

Sun Life Financial - AVP, Data & Business Intelligence Services

Sun Life Financial - VP Application Ops & Services

Suncor Energy Inc. - Director, Application Portfolio Optimization, I&PM, Business Services

Symcor - CTO, VP Technology Services

Talisman Energy - SVP IT & Business Services

TD Bank - Enterprise Architect

Teknion - SVP, CIO

TELUS - Chief Security Architect

Tervita Corporation - VP, Information Technology

The Hudsons Bay Company - VP Technology

The Hudson's Bay Company - SVP & CIO

The Source - VP, Information Technology

TMX Group - VP, CISO

Toromont Industries - VP & CIO

Toronto District School Board - Chief Technology Officer

Toronto Hospital for Sick Children - Director of Technology

Toronto Transit Commission (TTC) - Chief Enterprise Architect

Toronto Transit Commission (TTC) - CIO

Toyota Canada - National Manager, IS

Transamerica Life Canada - CIO

Trican Well Services Ltd. - Director, Business Information Systems

Tridel Corporation - CIO

Trillium Health Partners - IT Director, Applications & Clinical Informatics

UFA Cooperative - VP & CIO

University of Calgary - Executive Director, Development Services

University of Ottawa - CIO

University of Ottawa - Senior Director IT Services & Infrastructure

University of Waterloo - Director, Technology Entrepreneurship

Vancity - VP Technology & Solutions

Viterra - Director Enterprise Technology

World Health - Director IT

Wolseley Canada - CIO & COO

Yellow Pages Group - Director - Enterprise Data Management

York Region District School Board - CIO

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