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Seminar: Digital's Role in Reshaping Canadian Oil and Gas

Oil and Gas companies in Canada, who are grappling with the downward pricing pressure of their products, must look for new ways to improve margins and better utilize their assets. It does seem that the price of oil will not recover any time soon, so it is imperative that Canadian organizations become more efficient and productive in order to thrive.

With that in mind, on September 19, 2019, the IT Media Group and Salesforce partnered to present a vision for using digital technology to solve Canada’s oil and gas business imperatives. More than 50 executives from 40 companies attended the interactive event. Participants learned about the key areas that require focus to advance their digital transformation agendas.

Relevant use cases, statistics, and recommendations were presented to provide a foundation for how modern technology helps the oil and gas industry to improve:

  • Margins
  • Asset utilization
  • Employee health and safety
  • Canada’s environment

Jeff Ishii, Chief Technologist for ITMG, presented findings from ITMG’s 2018 ground breaking research report: Coming of Age: Digital’s Role in Reshaping Canadian Oil and Gas along with updated use cases and industry statistics. Mr. Ishii also presented a roadmap aimed at improving the success of digital initiatives.

Peter Coffee, VP of Strategic Research at Salesforce, presented digital trends and examples of how Salesforce technologies can be applied to the key focus areas discussed in the report.

The IT Media Group is an award-winning producer of events and content for senior IT executives. Based in Toronto, our leadership team includes some of the most experienced and well respected media, technology and business professionals serving the IT executive community in Canada.