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Connections Blog

Sharing ideas and opinions about content, communication, and connections...what's important to relationship-building

The art of getting better press coverage (Part 1)

Why press releases get rejected

Having been the editor of Canada’s two leading IT management magazines for over 20 years, I’ve been approached countless times by IT vendors looking to get articles, case studies, news stories, executive viewpoints, and new product announcements published in my magazine or on its web site.

Every IT marketing executive knows the value of free ink – especially when it’s provided by a respected and authoritative source – and many of them spend a considerable amount of time, effort and money trying to get it. Why, then, do so many attempts at obtaining press coverage fail or fall short of expectations?

This blog series looks at some of the most common reasons that IT vendors underperform with the media, and it offers marketing executives some sound ideas for turning the situation around.


Sales Enablement: Trick or Treat for Marketing




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