New & Notable

CIOs Share Ideas on Customer Engagement

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Monday, 02 October 2017 21:43

Toronto – October 2, 2017 – Retail pioneers like Timothy Eaton and Marshall Field founded their department store empires on the notion that the customer is king. And over a century later, that belief is as valid as ever – perhaps even more so. When customers can do their walking with the tap of a finger, it’s more important than ever to make the customer experience easy, personalized, innovative, even cool.

Though customer engagement is familiar territory for CIOs, keeping up with the fast-paced changes in that space is an ongoing challenge for them as they look to provide technology-based tools and approaches that will facilitate a well coordinated, end-to-end corporate effort.

To share their ideas and learnings in this important area, 16 IT executives from the Toronto area gathered on September 28, 2017 for another of The IT Media’s Group’s highly regarded Master Series Roundtables, this one entitled, “Data-Driven Customer Engagement ”. This free-flowing discussion was moderated by ITMG’s VP Executive Programs, John Pickett. Sponsor for the event was Salesforce, represented at the table by Steve Lozinski, Head, Solution Engineering.

Topics discussed included:

• Engagement models and applications
• Building a customer-centric view with data
• Personalizing the customer experience
• The CIO’s role in leading the business
• Social media and the customer relationship
• Connecting with younger customers
• Measuring and reducing customer effort
• AI’s role in customer engagement

Everyone at the table contributed to the discussion. The sponsor found the conversation and the opportunity to hear directly from the CIO group “very valuable and eye-opening”.

Video highlights of this event and one-on-one interviews with some of the participants will soon be posted in our video section, where a host of other CIO roundtable videos on key IT management topics can be found.

The IT Media Group’s CIO Master Series is one of the most successful event programs for IT executives in Canada, bringing together scores of senior level peers for thoughtful private discussions around the top issues facing enterprise IT. For a better understanding of these events please visit our video section

The IT Media Group is an award-winning producer of events and content for senior IT executives. Based in Toronto, our leadership team includes some of the most experienced and well respected media, technology and business professionals serving the IT executive community in Canada.