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Roundtable: Data-Driven Customer Engagement (Toronto)

Though customer engagement is familiar territory for CIOs, keeping up with the fast-paced changes in that space is an ongoing challenge for them as they look to provide technology-based tools and approaches that will facilitate a well co-ordinated, end-to-end corporate effort.

To share their ideas and learnings in this important area, 16 IT executives from the Toronto area gathered on September 28, 2017 for another of The IT Media’s Group’s highly regarded Master Series Roundtables, this one entitled, “Data-Driven Customer Engagement ”.

This free-flowing discussion was moderated by ITMG’s VP Executive Programs, John Pickett. Sponsor for the event was Salesforce, represented at the table by Steve Lozinski, Head, Solution Engineering.

Topics discussed included:

  • Goal of customer engagement
  • Modes of customer engagement
  • Who’s the customer?
  • Combatting the social media threat
  • Meeting customer expectations
  • AI and the customer
  • Marketing to younger buyers
  • The CIO’s role in generating value from data
  • CIO wish list and challenges

Post session interviews

Victor Dudemaine - The Enterprise View of Customers

 

Steve Lozinski - B2B Also Needs a Customer Engagement Strategy

 

Peter Carr - AI and the Evolution of Customer Engagement

 

The IT Media Group’s CIO Master Series is one of the most successful event programs for IT executives in Canada, bringing together scores of senior level peers for thoughtful private discussions around the top issues facing enterprise IT. For a better understanding of these events please visit our Video section.

The IT Media Group is an award-winning producer of events and content for senior IT executives. Based in Toronto, our leadership team includes some of the most experienced and well respected media, technology and business professionals serving the IT executive community in Canada.