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Connections Blog

Sharing ideas and opinions about content, communication, and connections...what's important to relationship-building

CIO relationship marketing done right


CIOs are among the busiest executives and the most difficult to reach if you're not already in their circle of interest. It's not that they don't want to deal with vendors, it's just that there are so many vendors clamouring for their attention that it's just noise.

Relationship marketing - done right -  helps you break into the circle. This short video explains how.


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