Fifteen senior IT leaders representing a dozen industries gathered at a roundtable in Toronto to tackle the thorny issues associated with the Internet of Things (IoT). The event was produced by the IT Media Group and the sponsor was Salesforce. The conversations uncovered high interest in the topic, yet most companies are not adequately preparing for IoT. This article will describe why IoT should be on your corporate agenda, the barriers preventing companies from embarking on the IoT journey, and strategies CIOs can use to thrive in the new IoT world.
Magic does exist.
And I’m not just talking about the Vegas style extravaganza and Cirque de Soleil masterpieces. I’m including all magic; from that black & white plastic rabbit picture trick from a birthday magician for hire; to the coordinated team-on-the-street hustling each of my $20 bills with 3-card Monte. It’s all magic.
Here is what I know:
More than a dozen senior IT executives representing financial services, manufacturing, healthcare, retail, and commercial business gathered in Toronto to discuss their experiences with Securing Data and Applications. The event was produced by The IT Media Group and was sponsored by Hewlett Packard Enterprise. The dialogue yielded a notable set of common issues that spans industries. This article will describe the key security challenges facing IT executives, what companies are doing to solve them, and a practical approach for enhancing your security framework.
I play the flute. Well, if you’ve got it, flout it.
How long is this flight? 6 hours ?!? I don’t want to complain for that long.
Show me a normal person; and I’ll show you a person you don’t know very well.
If there was a list of things that would make me feel more comfortable, lists would be at the top.
I recently had the pleasure of attending a roundtable with 13 senior IT executives to talk about “Winning the IT Talent Wars”. The event was produced by The IT Media Group and was sponsored by Salesforce. The discussion focussed on attracting and retaining top talent in today’s challenging environment. The conversations yielded surprising insights that both businesses and IT vendors would do well to heed in the war for talent. In this article, I will summarize the critical factors that define top talent and the calls to action to hire that talent and keep it.
Some people prefer the destination, but I prefer the journey.
Not really the journey, but the anxiety of the journey. Whether during a detour at Starbucks on the long drive to Disneyworld, reading a chapter in the biography of Walt Disney, or my eighth back-to-back viewing of Monster’s Inc., I’m wondering about the next stop, chapter or sequel and ignoring what’s right in front of me. Maybe that’s why I’m constantly tripping. The anxiety of what I’m missing or what’s next is always pushing me ahead of the now.
I’m even anxious to get this article done. It has been in my inbox for the last three weeks, with ample time to deliver the content for editing before the publishing deadline. The knowledge of its presence keeps me alt-tabbing to my inbox to see if it has magically been completed.
Canada turns 147 years old today. Besides celebrating a great country most of its citizens in the professional world have something else weighing on their minds: Canada’s Anti-SPAM Legislation (CASL) is in effect today with the intent to shrink every citizen’s digital inbox, specifically, to protect Canadians from “spam”. This means, any email communication with commercial intent must be formally consensual or there is potential for hefty fines galore.
As a marketer, I’m intimately familiar with the term “permission marketing”. Since its popularization by marketing icon Seth Godin’s book “Permission Marketing: Turning Strangers Into Friends and Friends Into Customers”, its principle of “anticipated, personal and relevant” has defined the best practices for e-marketing communications for many years. Godin’s revolutionary idea was that mass-marketing yields little results. Valuable customer relationships could only be developed if they were built on a foundation of trust. Trust is earned through permission and attention that is garnered through quality products, services, and engagement. I whole-heartedly agree.
CIOs are among the busiest executives and the most difficult to reach if you're not already in their circle of interest. It's not that they don't want to deal with vendors, it's just that there are so many vendors clamouring for their attention that it's just noise.
Relationship marketing - done right - helps you break into the circle. This short video explains how.
A few months ago, MarketingProfs featured my three time-tested tips for creating compelling content. This month, I had another opportunity to share insights with the readers of MarketingProfs. I decided to provide five practical tips about how marketing and sales could best work with one and another. The love/hate relationship between marketing and sales is an issue that persists in almost all organizations I’ve worked for. Over the years and through trial and error, I’ve mastered a few strategies that can turn this “complicated” relationship into one that is mutually beneficial.
These tips resonated with my marketing peers. Hundreds of readers took to major social media channels to share the article.
I had lunch the other day with a friend that I hadn’t seen in a couple years. She looked tired and stressed. She has worked as a research director at a brand-name research firm for the past five years. “Times have changed. Clients don’t buy research the way they used to anymore,” she said, lamenting the company’s ever-shrinking forecast for market research and speaking engagements. One thing that frustrates her is their outdated go-to-market approach. A significant percentage of analysts and executives at her firm don’t have a social media account, nor do they believe that leveraging content and social media marketing would have an impact on their business. As a result, they are losing ground to their competitors and are faced with shrinking revenue.