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Toronto CIOs to discuss data-driven customer engagement

Toronto – August 7, 2017 – The IT Media Group is pleased to announce that a Master Series CIO Roundtable “Data-Driven Customer Engagement” has been scheduled for Toronto on September 28, 2017. We wish to thank Salesforce for their sponsorship of this topic.

Make no mistake, customer engagement is a team sport, demanding a well-coordinated end-to-end corporate effort. However, the CIO is intimately familiar with the entire technical ecosystem and engaged with all the elements of the business, and with data as the essential ingredient connecting customers, product design, operations, marketing and distribution, the CIO is particularly well-positioned to drive a more customer-centric approach to the business.

In this private roundtable for IT executives, we'll discuss how CIOs fulfill their mandate to engage their customers through the use of data.

Discussion points will include:

  • Building a customer-centric view with data
  • Engagement models and applications
  • Personalizing the customer experience
  • Measuring and reducing Customer Effort
  • AI’s role in customer engagement

Interested IT executives can use this link to access our brief VIP registration form.

The IT Media Group’s CIO Master Series is one of the most successful event programs for IT executives in Canada, bringing together scores of senior level peers for thoughtful private discussions around the top issues facing enterprise IT. For a better understanding of these events please visit our Video section.

The IT Media Group is an award-winning producer of events and content for senior IT executives. Based in Toronto, our leadership team includes some of the most experienced and well respected media, technology


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